Friday, April 11, 2014

eMagine

On April 5th, I attended an award show called eMagine. The show was centered around the amazing things E-communications has done all year. We showed up at seven, everyone wearing dressy clothes. a red carpet was rolled out, and photographers were waiting to snap a photo of all attending. everyone quickly filled into the auditorium and took their seats. Each three segments were announced by actual students who were in the E-communications program. the amazing thing about the show was that we were not the only school who came to the show.

15 other schools not only attended, but submitted their own work. We all viewed the projects that so many students had worked so hard on, and it was truly amazing to witness how creative people could be. It was so incredible to see how truly talented high school kids are. I think this festival is a revolutionary process; the more people want to be in it, the more they will strive to achieve their goals. This will encourage students that there are so many possibilities they can follow to become successful in their lives.

Monday, April 7, 2014

Movie Poster


For my Graphic Design class, we were all supposed to replicate the simplistic ideals from Saul Bass for vintage movie posters.
We were required to select a movie from the 70's or earlier. For me, the question of which movie to choose was a simple one; West Side Story. From a very young age I have idolized the classic movie musical, and have always had a special place in my heart for it. The revolutionary spin on a timeless classic of Romeo and Juliet is absolutely iconic. The Gangs of the west side of New York tell the story flawlessly, and have made instant rememberable music numbers, that i still sing along to. Made in 1961, the Movie musical is renowned for its spectacular cast, including Natalie Wood and Richard Beymer.

the poster selected for advertisement is one of a fire escape with silhouettes dancing. It was set on a red background, to create a more visually pleasing effect. the contrasts in colors are bright and give an ominous feeling to the movie. The fire escape idea was genius because the most prominent scene in the movie would be the balcony scene between Tony and Maria, which happens to take place on a fire escape.

I knew that even trying to create something similar to the original movie poster, would be an enormous challenge. I decided that the background to the picture needed to remain red; it gave the poster familiarity and power. One thing i did decide to change, was the amount of ladders to the fire escape. I felt like it needed more because with a few simple ladders, it wasn't necessarily clear that it was set on a fire escape. I also decided to make the silhouettes black instead of white, and the letters white instead of black. i personally think that it balances the picture out much more.






 Saul Bass's movie posters are iconic because he only uses a limited number of colors and shapes to tell the story that lures movie viewers in. It takes a special amount of talent to create something so powerful with so little. It just shows how overrated people believe in using so much to tell the pivotal points in a story.

Friday, April 4, 2014

Google Logo



In today's day and age, there are so many logos we don't think twice about. They are apart of our everyday lives, we don't even remember a time when we didn't know what they meant. Google is very much one of those logos. We all use it as our search engines almost everyday. Google has a very simplistic design; the basic colors are iconic when put together, but really mean nothing without the letters to hold the logo together. Google has, over time, truly used inspiring logos. Depending on the season, holiday, or event, you can expect a festive variation to the classic logo. They tastefully keep things new and exciting, but never forget their original design. 

The first real design in 1998 for google was designed by Sergey Brin. He designed the letters on the computer in a program called GIMP. in the process of creating the logo, it was debated whether or not it would be wise to include an Exclamation point similarly to the competing search engine, Yahoo! 


Another factor was whether or not to use only primary colors. It was going to follow a very strict pattern. The designers instead, chose to add a secondary color to counterbalance it. The color green on the L didn't follow the rules, and that was the important concept they wanted to iterate into their users; Google doesn't follow the rules. The 


Google Doodle, also in 1998, was created by Sergey Brin and Larry Page. It was inspired by the Burning Man Festival. The google founders decided to do this so they could post on the search engine to inform users of their absence if ever the Google servers ever crashed.

This Logo is so widely known; its difficult to grasp just how long it took to create just the right design. The logo has undergone so many different variations, and it is certainly not done. We take for granted the effort that goes into making a well known and well informative logo. Google is easy to remember because these people made it simplistic, classic, and timeless.