Over the course of this year, my Graphic Design class has been working to perfect our own personal logo that not only defines us, but possesses all of the qualities of a truly classic logo. When I started this process, I decided to make sure I fully understood what is essential to a good logo. First and foremost, a good logo must tell a story. This is a key point in the designing process, because Logos need to reflect the person who uses it. My logo has undergone several variations, with heavy changes that I have made whenever I thought of a new way to portray myself. Designing a logo for yourself is not simple. Not only do you have to know who you are to accurately convey what you want to say to your audience, you also must understand that the first design will never be your final product.
In Graphic Design, you always need to realize that you will undergo trial after trial before you get what you want. This is a world where there are limitless ideas, and plenty of ways to create them. You essentially are labeling yourself, and the first time you try to do it, you wont get it right away. This process is trial and error, a crucial part to figuring out what you want to say to the world. you can't move forward without making a few mistakes first. An important step to take is to sketch out your ideas as detailed or as basic as you want, as long as you can easily see where your ideas take you.
While my logo tells a story about me, so does the process of getting to that story. you can see the path it takes to get to the end product, which, in itself, is an excellent way to physically see the thoughts that went into creating that perfect design. It is incredibly difficult to find what you want to say about yourself, and then being inventive enough to be able to share it with everyone.
Once you understand what you want to say, you must be conscientious of how you are designing your logo. While it may seem more important to simply put together your idea so you can decide if its right or not, you also must be sure to pay attention to the smaller details. While it seems unimportant and pointless, things like font spacing, type face, B&W adding color, Placement/Composition, size, angle, overlap, and transparency are all major factors as well. If you were to send off a logo without any focus on any of those details, it would have the potential to be problematic.
You always want to stay on the simpler side in logo design. A good rule of thumb is to imagine your logo blown up on a billboard. If no one can read it as they are driving by, then they won't care about you. Simple may seem boring, but if its understated, it can be classic and timeless.Designing logos means you know how to tell a story. You know how to take an image and turn it into a meaningful symbol that everyone can comprehend.
When I thought of how my logo could tell my story, I thought about how I came across to other people, what i loved most, and where I could see myself going with my career. All of these things made me thing of several different aspects of my logo. I primarily wanted to stick with bright or cheerful colors, because I generally am a positive person. I wanted my Logo to present itself in a way that was neat and orderly as well. I have looked at so many different ways to style my logo, and at times, I wasn't even sure if it was telling a story or not.
I then realized that I was getting too far away from what I originally wanted. I wanted a classic logo that portrayed me as a person. Since my initials are H.O., I decided to play with a retro font that made it possible for my O initial to be a ring around the H initial. I was so happy with my final product, because I feel like it really Conveys who I am, where I am going, and what I like.
Spiffy WOW! Love those added white breaks in the circle as they support the break in the h too. We should sit down together and talk through how these fit into your story too. Have an awesome summer!!
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